Just think about it as a relationship with a significant other. You wouldn’t expect them to love you if you are putting in no effort to love them.

Imagine that you are not making any effort to hang out with them, you are not going on dates with them, you don’t tell anyone about them and you just don’t care about what they are doing in their life?

Why would they date you? They won’t date you, you will be single before you know it if you do this in a relationship.

So, look at your followers the same way. Why would they want to follow you if they see you don’t care about them or any other followers?

They won’t want to follow you, and that is why so many people see those followers following them and then leaving and unfollowing them after a while because they see you just don’t care about them as much.
​
How do you change that?

People are posting and then just leaving the platform, not even paying attention to anything their followers are posting. Then they wonder why so many people are unfollowing them and why they don’t get great engagement on their posts.

People don’t even look at their follower's profiles or care about what they are doing at all.
Can you imagine having a girlfriend or boyfriend and every conversation was about you? You never asked a question about them, you never asked what they were doing or how they were feeling and just didn’t care.

That relationship wouldn’t work and that is why so many people’s relationships don’t work on social media, they are too one-sided.

Even if someone does engage and start conversations in their niche, it usually is with other accounts they find on larger profiles or even by going through hashtags in your niche and they are never engaging with their followers.

That is like being in a relationship and talking or flirting with other people, not the person you are in the relationship with!
​
That doesn’t work either.

A simple way to start showing that you care is to actually engage in a conversation with them. Keep the conversation that they start going, don’t just leave them on read.

Your girlfriend doesn’t like when you leave her on read and neither will your followers.

Reply to their comments within a few hours and don’t just reply with a few emojis, leave a thoughtful reply to show that you care.

Same goes with the direct messages they send you, don’t just leave a full inbox if you have the ability to reply to these people within a few hours. This is super important with smaller accounts but larger accounts get so many direct messages that they can’t keep up.
​
Just reply to them and start to show you care, don’t just look at their comment as another number. That is a person, so reply and talk with them to show you care.

As I talked about above, you have to show love and support with them, like you would a significant other. You can’t just be friends with people and talk to them outside of your relationship. You have to talk to your significant other (your followers) as well, that’s a key aspect of a relationship.

To do this on your social media account, go to your follower's profiles and start going through their posts to see what you can relate to.

When you find those posts you can relate to, comment on them and leave a story, advice, question or even a thought. Don’t just leave an emoji, that doesn’t count as a conversation with them.
​
If you really enjoy their profile, send them a direct message and start up a conversation with them there. Say how much you enjoy their profile, what you are learning and that you really appreciate them following you.

A cool way that I use to encourage engagement on my own account, @profitingtools on Instagram, is to start tagging the most engaged people, or those showing the account support through comments and likes, in my captions.

Just like people in relationships tag each other in the comments of others’ posts or even friends mention or tag each other in their captions, you are going to mention your most engaged people.
Simply add something at the bottom of your post along the lines of “thanks to these engaged followers” and just tag them.

This gives them a notification that you tagged them in a post and gets them to engage with it soon after you post!
​
What it all comes down to is actually caring about your followers like you would care about your significant other. When you show that you care about them and what they are working on, they will care about what you are doing as well!

Thanks so much for the support as always guys, I look forward to hearing what you have to say in the comments section below!

And if you are looking for more content like this, CLICK HERE to follow my personal brand on Instagram where I post 3 times a day with valuable content and strategies!

Thanks again,
Taylor
Founder, PTM Solutions
​Personal Brand: Profiting Tools

Everyone is so worried about running more and more ads to their page in order to get more clients, when they forget to realize they have thousands, even tens of thousands, of potential clients already following them!

You don't even need to spend money reaching out to these people because they are already right there! All you have to do is take the time to reach out...

More effective and cheaper than running ads every time to find clients, even though running ads is still essential to the business!

There are other ways to get clients, that are actually FREE, if you just put the work in.

Too many people are looking outside their account and never looking at who they already have following their account to connect with and make a potential client, this is a huge opportunity that I think you guys need to be more aware of!

What is free to do and actually easier than selling through running ads?

Reaching out to your followers to get leads for sales. Just think about it, they already follow you so they enjoy your content or are already in your niche, so you know they are a potential lead already.

This is actually a strategy that so many people look over because they don't eve look at the possibility. They think that all you can do on social media to sell is run ads and that is simply not the case.

​Even if they re reaching out to people over direct message or email already on social media, they are usually not reaching out to their own followers, they usually try finding and then reaching out to other people!

Not only can reaching out to your followers give you more leads to sell, it can also build your relationships with followers and even increase the engagement on your page even if you don't make a sale!

Seems like a win win doesn't it?!

The first thing you want to do is actually find the right followers to reach out to. Sure, you can reach out to anyone and everyone but that is just going to waste your time because a lot of those people are likely not going to be your target market or just not going to be in the market to buy in general.

​This is where qualifying the leads come in, starting by going through to find the first profile to reach out to.

Go through their captions, posts, bio and stories to see what they are interested in and identify any problems they might be having. Ultimately, you want to see if these people are going to fit your target market and if you will reach out to them.

​When you do decide to reach out, start by asking if they are in the market for what you would be offering and explain what it could help them with or what problems it could help solve!

Once figuring out if they are in the market, ask questions around them or their business to get an idea where they are at and how you are going to be able to tailor what you can offer to their specific problems or needs.

Another method that works really well for a service based business after you decide to reach out to the account, is to offer value up front and sell them based on the results from your service!

You are going to want to reach out and directly go into how you can help them and give them a strategy or something based around your business that they can put to use right away. This allows them to put what you send them to use in their life or business and then see results so that when you follow up you can sell them based on the results they have gotten.

The one thing to make sure of when you send this "value" to them is to make sure it is actually of value to them and not just something they can Google and find the answer in two minutes.

A good way to judge how valuable the thing you are sending them is to send them something that is better than a lot of people's paid services in your niche!

I have found this strategy to work very well in the past so don't look over it even though it takes a little more time!

The third strategy for reaching out to your followers to get leads is to build the relationship first. People buy from ho they trust, so why not try and build a relationship first and build the trust of them before going for the sale.

Before reaching out, put int he work and research their account and their interests.

Then, when you reach out, reach out explaining how you relate to their profile or a story you have around a niche they are in or even a question you have.

Just start the conversation.

​This way you can learn more about them and their business and then move into asking questions to figure out how you can help them.

How about I tell you the one thing that help close the most sales and most people don't even think about doing when they reach out.

That thing would be called following up and it is an essential part of the sales process.

When you are going to follow up, ask about how the results they have gotten from the value you gave them early on or even just check up on them to see how everything has been. That is when you can move into your sales pitch.

Following up on social media isn't as easy as it is on the phone where you make a time and then just call them back.

On social media, you have to find the conversation which is actually really easy if you do two things.

First, decide on a time to follow up with them. Make sure you leave enough time to take action on the value that you have given them, but don't wait too long or they will forget about your conversation.

Next, you are going to want to keep track of the conversation, making it easy to go back and find ad you can do that two ways. The first being to "flag" the conversation, if you are on Instagram, by just swiping left and hitting "flag" so that it is easy to spot in the inbox.

Finally, keep an excel graph of who they are, their username and organize it by when you are following up with them. You can also add important information about this person so that you don't forget it and can mention it in future conversations, showing you care about them and remember what they told you!

Thanks again for the support as always guys, I would love to hear your comments on the blog below if you have any!

Small favor too for those of you that enjoyed the content... of you could go follow me on Instagram and comment on my last post, you would be awesome! I'm sure you will love the content I put out everyday over there if you liked the content here!

Click This Link to Follow Me on Instagram >>

Thanks again,
​Taylor

The Snapchat killing feature was dropped a few years ago on Instagram and it has widely become one of the most used parts of the platform, probably the most used feature right behind the newsfeed!

Yet, it seems that a ton of people are just spamming their stories and not using them correctly.

Why would people want to watch your story if its 5 minutes long everyday and offers no value to someone.

Let's be honest, you wouldn't watch it either if it wasn't your account, so why do you expect other people to watch it?

Exactly...

How about we learn to use Instagram Stories the right way so that we can start to use it to our advantage and increase attention to our account and even increase sales!

Sounds good right? I know....

I'm gonna be honest, most stories I watch from "brands" or "businesses" on Instagram, absolutely SUCK!

They understand the concept that they need to use the story, but they don't understand HOW to use it. This just leads to a ton of random stories that mean nothing to anyone and give no context to anybody.

I see a ton of people posting about them in the gym and then that leads to them "working" at a computer and then telling you to go check out their website or new post... absolutely no context... and why would I go check out anything on your account if you haven't gave me any value yet?!

Don't get me wrong, I used to do the same thing and get very poor results! Then I started having a purpose and a structure behind the story and that has made ALL the difference!

Better engagement, more click to the profile and more people I an help and create relationships with, all through Instagram stories.

When you use them right and structure them properly, you can actually greatly increase the engagement on your account and get more people to actually act on your call to action!

Alright, now what is the proper way to setup your story then in order to get the maximum amount of attention and make it so people want to click all the way through and want to watch your whole
story?

That comes down to how you set up your story and make people want to click further. No matter how good the content in the story is, if you don't grab and keep their attention, they will never see the full story and then never get the full value.

If they don't get the full value then you might miss an opportunity where they tell their friends about your page and in turn, you miss out on growth. You see where I'm going here!?

So, obviously the first story is going to have grab their attention but then also explain what the story is going to be about, so people know WHY to keep tapping and not click away.

That can be tough to do in one story but just keep the text short and don't be afraid if there is a little more text than you would like on the first story!

Next, the middle chunk of your story is going to be the "meat" of your content and this is where you want to share the valuable information and keep them entertained.

Keep them guessing and hinting at what is going to be in the next story if they tap to prevent them from clicking away or exiting out.

Finally that last story or last two stories you are going to post is going to thank them for making it all the way and then have your call to action in it.

The call to action at the end is key because it is after you have given them value or entertained them so they are more likely to follow through with it than if it was at the beginning of the story.

Well, I can start off with what NOT to put in your story, how about we do that!

You don't want to put too many stories up, otherwise people get bored of clicking through them all and will just exit out of the story all together.

You also don't want to just put a bunch of random stuff that happens to you throughout the day without any context, because honestly, not many people care that much!

Finally, you don't want to just ask your followers to do something like "swipe up" or "click the link in my bio" all day because then they aren't going to click your story in the future because they know you are just going to be asking them to do something.

What you do want to put in your story, other than what I talked about above, with the beginning post and the call to action, is going to be something of value to people.

This could include lessons you have learned, a story that teaches something, advice, strategies, etc. If you are in the "viral video" niche or just enjoy making funny or entertaining videos. you can also put those in there throughout the day as long as they flow nicely and you keep them all around the same topic.

Finally, for the call to action, you can include anything from having them swipe up to go to a link (if your account is over 10,000 followers you have this feature), having them visit your website, having them share it with a friend or you can even have them go comment on your last post!

The story is a powerful feature that many people don't take the full advantage of for content and instead waste it by just telling people to go check out their last post and nothing else!

Thanks again for the continued support guys, really means a ton to me and I hope you are finding value from the posts! If you are looking for more content like this, throw me a follow over on Instagram by clicking this link right here >>

Have a great rest of your day and thanks again,
Taylor
CEO, PTM Solutions
--profitingtools is my personal brand--

Searching through Google and stumbled upon this post because you are not sure if your content is good enough?

Whether you think that is isn't because people aren't engaging with it or because you just haven't seem any growth over the past few months, you are in the right place!

Don't you worry,m I have got you covered and am going to walk you through how to create this content that people almost have to consume because it is so good.

All I need from you is to promise one thing, to read this blog to the end. If you just skim the blog or don't read it to the end you are going to miss key information and aren't going to be able to execute properly!

You need to execute this right if you want to create some killer content that people actually CARE ABOUT...

Let us get started now!

Common theme I get in my Dm's on Instagram, why they aren't seeing growth, and usually the answer is because they are not creating good content at all.

I just like to be honest because it saves people time in the end, rather than telling them they have good content and not to worry about it.

The first thing that opens people's eyes is when I ask them if they didn't own the account and stumbled upon it, would they follow the account?

Usually, if growth sucks, then the answer is no. Why? Because they have no reason to.

They give no value on the page and therefore there is no reason for people to follow them! Crazy right, after months of putting out content, to realize nobody has a reason to follow you...

Well, the reason is usually because they are just posting random pictures, captions and stories with no real thought behind them.

They aren't solving any problems, entertaining someone or even helping them in a way that would compel someone to engage with the post!

They are just posting quotes or random pictures of them throughout the day with no real context.

The worst is when people have a business and all they do is post quotes that are barely related to the business. That does zero good for you because the people you are attracting are not going to be as good of followers, even a lot of fake followers, that don't care about what you have to say...

What type of content should you be posting then?

This is a question that stumps a lot of people for some reason... just think about why you consume any piece of content.

It is either to be entertained or to learn something. Every piece of content breaks down to one of those two things or even both of them!

The most important pieces on terms of a business is going to be to educate people. Why?
Because as a business you are trying to solve the problems of a consumer, or in this case a follower, because you are trying to help them solve their problems.

If you are in business, you should master your niche and know exactly what problems you are solving for people. This allows you to dive deeper into each problem and have almost unlimited content around the topic because you have so much knowledge around it.

The question of what content to produce isn't a hard one when you know the problems that your target audience is facing day in and day out...

And when new problems arise in their lives! And figuring out this stuff is actually pretty easy and just takes an investment of time once a week!

How exactly do you figure out exactly what your target audience is struggling with or if there are new problems in the industry you might be able to solve through your business?

It is actually very easy through the help of social media, simply choose the biggest 2-3 platforms for you and go to your followers accounts.

Start scrolling through your followers, clicking on their accounts and researching what they are talking and posting about. Scroll through their comments, read their captions and see what their posts are focused around! Usually they post about what their biggest struggles in business or life are if you really dive into their content!

An even better place to research is through going to larger accounts in your niche and scrolling through the comments sections of their posts.

This is where people usually come for guidance and look for advise so they ask questions that are holding them back, perfect for your research!

It is all about listening to your target audience, market and clients to see what they are talking about. Don't just keep talking yourself, learn to listen as it is one of the best skills you can learn!

So, why is all of this essential for you to know? Or why should you spend your time researching these problems they are having?

Because, simply put.. that is what business it, solving people's problems!

If you are able to understand the problems they are having you are going to be able to better create products and service that help them sole those problems, and in turn people are MORE LIKELY TO BUY THEN!

Also, understanding these needs and problems is going to help you in terms of content creation
and even creating ads because you will know what to say, and what to talk about in order to grab people's attention...

Who doesn't want to read a post that can easily help them solve a major problem in their life!?

Thanks for enjoying another blog post and piece of content with me! I really hope you not only learned something, but are going to take action on it as well! I look forward to hearing from you in the comments below if you enjoyed this post!

Also, if you are looking for more content like this to get even father ahead than your competition, check out my Instagram as I post three times daily on there! My username is @profitingtools, CLICK HERE TO CHECK OUT THE PAGE >>

Thanks again,
​Taylor

It seems like everyone is talking about the same damn social media strategies right now, using Facebook and Instagram ads, Direct messaging for sales, etc

While these things are VERY important still, why not try and stand out from everyone doing the same things with a FREE strategy that actually goes a long ways?

This is going to help with your follower engagement, relationships and just trust from your followers in general.

People buy from who they trust, so this might be an answer to lack of sales through social media!

Why don't we jump into this ONE THING that will keep people coming back to your page on social media...

Have you hear of this before?

Probably not because not many people are talking about this even though it is one of the most important aspects of your profile.

Everyone is worried about how to "hack" more followers and likes when in reality that is just a waste of time because if people are just liking your content and not consuming your content, then whats the point.

Or, if people are going to follow you and not care about what you have to say... again, what is the point?

Relationships are what matter and creating a follower experience is what helps to craft those relationships that get people to care about what you have to say and come back to your profile.

A follower experience encompasses everything that the follower experiences after they follow you.

Everything from that first point of contact to the first piece of content they consume, it is all about creating a feeling in the follower that keeps them coming back to consume more content.

This what really matters, creating the relationship with customers so that they actually care about what you have to say, otherwise they will never buy or support anything you do!

Who cares how many followers you have if you don't have people who care about what you have to say, those followers are useless and of no value essentially.

How do you create this experience on your page? I will get to that in one minute!

I touched on some benefits up top but here is some more reasons why you need to be focusing on this, based around what has worked for me and what I have seen in terms of results!

​The first reason that you have to realize is that when you give your followers an amazing 
experience, that keeps them coming back to engage with your page because they get that feeling when they are on your page that they can relate to, be entertained by and learn something from. 

This is why so many "vloggers" on YouTube find major success, because they give their subscribers that experience every time they watch a video that makes them want to watch more. They feel that they know these "vloggers" on almost a personal level as these people share their family, daily lives and friends!

Going off of the example about, a follower experience helps you to create relationships and trust with followers because they are seeing what you are doing day in and day out as well as providing them a reason to follow.

​They start to trust you like a friend after a while because they know about your interests and key aspects about you and see your content day in and day out.

When you build these relationships and trust, it actually can help you accumulate more leads as people are more open to what you are selling when they trust you.

Just like they trust the opinions of their friends' suggestion, because they trust their friends and what they say because they have that RELATIONSHIP with them!

Also, when you give the followers a good experience, they start to CARE about what you have to say and they keep coming back to your page because they are actually interested. That is way better than trying to use hashtags to get people to engage with your posts!

Imagine if no matter when you posted or what hashtags you posted, people came back to your page and engaged with your content, that is the goal here guys!

And finally, one of the most important....

When you give your followers that experience that drives a relationship, then no matter what platform you are one or if say Instagram becomes irrelevant down the line they are going to want to follow you to the next big platforms because you are offering them so much value!

Finally, here is going to be HOW to actually create this experience on YOUR PAGE, based around what has worked for me so far!

Start that experience with the first contact, when they first follow you! Shoot them a direct
message thanking them for the follow and explaining what you enjoy about their page! NOT SELLING THEM! Even doing a short video for them thanking them for the follow, it will be faster than typing it out and more personal!

Next male sure to answer direct messages and comments on your page within a few hours so they know that you care about them and they will support you right back.

One of the most important things is making sure that you have content that is actually valuable to people and solving their problems. If you are just posting random pieces of content, it gives nobody a reason to follow you.

Try posting entertaining content, things that educate people and help them solve larger problems and content that is more personal.

For the more personal content, try to show some of your passions and interests, such as activities or music or sports teams, so that followers can feel a more personal connection with you.

Don't over post on the personal side of content though if you are not running a personal brand, just sprinkle it in every once in a while between all of the posts of value.

Lastly, engage with their pages for an hour a day, show them support in what they are doing or even help them in any ways you might see. They will show the support back!

This is just the start of how to create this experience, I can't wait to show you even more things
that will help you develop a killer follower experience. This is a great way to start and you are GOING TO STAND OUT because others are NOT doing this!

Please don't wait on this, jump on the momentum right now and stand out on social media before this is a common practice!

Thanks so much for your support as always guys, glad to be back on the blog grind, with a new and defined vision! Have been hustling hard on Instagram the past few months so if you enjoyed this definitely throw me a follow over there >> @profitingtools on Instagram

Thanks again,
Taylor