When Your Followers Care, They Keep Coming Back & Telling Their Friends About You
Just think about it as a relationship with a significant other. You wouldn’t expect them to love you if you are putting in no effort to love them.
Imagine that you are not making any effort to hang out with them, you are not going on dates with them, you don’t tell anyone about them and you just don’t care about what they are doing in their life?
Why would they date you? They won’t date you, you will be single before you know it if you do this in a relationship.
So, look at your followers the same way. Why would they want to follow you if they see you don’t care about them or any other followers?
They won’t want to follow you, and that is why so many people see those followers following them and then leaving and unfollowing them after a while because they see you just don’t care about them as much.
How do you change that?
What People Are Doing Wrong
People are posting and then just leaving the platform, not even paying attention to anything their followers are posting. Then they wonder why so many people are unfollowing them and why they don’t get great engagement on their posts.
People don’t even look at their follower's profiles or care about what they are doing at all.
Can you imagine having a girlfriend or boyfriend and every conversation was about you? You never asked a question about them, you never asked what they were doing or how they were feeling and just didn’t care.
That relationship wouldn’t work and that is why so many people’s relationships don’t work on social media, they are too one-sided.
Even if someone does engage and start conversations in their niche, it usually is with other accounts they find on larger profiles or even by going through hashtags in your niche and they are never engaging with their followers.
That is like being in a relationship and talking or flirting with other people, not the person you are in the relationship with!
That doesn’t work either.
Start Simple With This
A simple way to start showing that you care is to actually engage in a conversation with them. Keep the conversation that they start going, don’t just leave them on read.
Your girlfriend doesn’t like when you leave her on read and neither will your followers.
Reply to their comments within a few hours and don’t just reply with a few emojis, leave a thoughtful reply to show that you care.
Same goes with the direct messages they send you, don’t just leave a full inbox if you have the ability to reply to these people within a few hours. This is super important with smaller accounts but larger accounts get so many direct messages that they can’t keep up.
Just reply to them and start to show you care, don’t just look at their comment as another number. That is a person, so reply and talk with them to show you care.
Start Showing Love On Their Profiles
As I talked about above, you have to show love and support with them, like you would a significant other. You can’t just be friends with people and talk to them outside of your relationship. You have to talk to your significant other (your followers) as well, that’s a key aspect of a relationship.
To do this on your social media account, go to your follower's profiles and start going through their posts to see what you can relate to.
When you find those posts you can relate to, comment on them and leave a story, advice, question or even a thought. Don’t just leave an emoji, that doesn’t count as a conversation with them.
If you really enjoy their profile, send them a direct message and start up a conversation with them there. Say how much you enjoy their profile, what you are learning and that you really appreciate them following you.
Be Engaging With Your Followers
A cool way that I use to encourage engagement on my own account, @profitingtools on Instagram, is to start tagging the most engaged people, or those showing the account support through comments and likes, in my captions.
Just like people in relationships tag each other in the comments of others’ posts or even friends mention or tag each other in their captions, you are going to mention your most engaged people.
Simply add something at the bottom of your post along the lines of “thanks to these engaged followers” and just tag them.
This gives them a notification that you tagged them in a post and gets them to engage with it soon after you post!
What it all comes down to is actually caring about your followers like you would care about your significant other. When you show that you care about them and what they are working on, they will care about what you are doing as well!
Thanks so much for the support as always guys, I look forward to hearing what you have to say in the comments section below!
And if you are looking for more content like this, CLICK HERE to follow my personal brand on Instagram where I post 3 times a day with valuable content and strategies!
Founder, PTM Solutions
Personal Brand: Profiting Tools
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