"Post more and get more followers."
"You will get followers through hashtags."
"These are the most engaged followers you will get."
These couldn't be more False. Well sort of.
So the answer to the question above is KINDA... why though?
Well they work to a certain extent but they definitely won't get you the results you are looking for or the results you need for sustained growth or to create a powerful community on social media.
You want to create a community that will open up opportunities for you in the future, right? Whether that is through money, sales, trust, growth, brand deals, support... whatever it may be. That is the goal you should have if you don't have it.
So to do that you need followers that both engage and trust you. How exactly do you get that? Through ENGAGEMENT, that is how.
Why These Social Media Growth Strategies Don't Really Work
I'm going to be honest with you, they CAN work... but not on their own.
Actually, they work REALLY well when you combine them with strong engagement in your community.
But for the people that think they can just setup an account, throw up some random posts with generic hashtags and generic captions.... thinking you are going to grow to a HUGE page.
YOU ARE WRONG.
Here's why: first, you didn't give people a reason to follow you (they don't know you, you aren't providing value through entertainment or education) so why would they follow you? And second... because nobody cares as much about you as you think they do.
Sorry to say it but it is true. You have to convince them and give them a reason to trust and follow you.
Make them know your name.
Here's some proof, on my accounts of 18,000 and 22,000 Instagram followers I took a days break from the usual content and threw up some generic content, with small captions and didn't engage in the community for a few days and the response to the posts were weak as you can see in the video below.
You have to engage in the community, make your name and your page known and start to give people a reason to follow you. That is how you start to build their trust and grow you page to these large levels.
You can't just post and call it a day, social media is based around communities so act like you would in a community.
What Strategies Work On Social Media Then?
Well, giving them a reason to follow is what works... you can do that a few different ways: Through entertaining them, through educating them in your niche, by doing both (ideally) or just offering them some kind of value!
So, decide what that is going to be... look at your personality, are you outgoing or even comfortable with videos for entertainment?
If not, maybe focus a little more on the educational side!
So next... obviously content is king. I was not destroying content above saying how it is not important, I was just saying it doesn't work on its own on social media anymore because of the sheer number of quality content being posted on the daily.
So, figure out how you are going to stand out from the competition... how are you going to make your page different.. Ideally this would be through adding your personality ad interests to it (and your humor)!
Then, don't forget to add relevant hashtags (up to 30 on a separate comment on your posts... not in the caption) because these are also still important...
Well that is enough of me telling you what you already know, time for the good stuff!
Alright, the major thing you want to focus on is engaging in your community! Not just dabbling but actually gong all in and 10x your engagement in the community and in your niche.
This is going to get your name seen, increase the eyes on your page, build trust by showing you know what you are talking about, and just get that engaged following on social media that you are looking for!
So here is step by step on how you can improve your social media engagement and increase the engagement in your community!
Step 1: Try be only following accounts (large and small) in your niche/ some based around your interests... get rid of all the accounts you are just randomly following. This will help clean up your time line and make it easier to engage.
Step 2: Go to some top hashtags in your niche and Follow them, yes you can follow hashtags now on Instagram at least! This will help good posts from those hashtags pop into your time line and make it easier for you to engage again.
Step 3: START ENGAGING! The first place to start is on the larger accounts in your niche. Make sure you are leaving genuine, thought provoking comments on their posts (and all the posts that you leave comments on). This helps get your name noticed and recognized in the industry if you are on all the big pages posts.
Step 4: Engage on your timeline, this one is easy becasue you don't have to search or anything... just start scrolling down your time line and leaving GOOD comments on posts that you enjoy or can relate to.
Step 5: Engage in your niche. Do this by going to the top 10 hashtags in your niche and leaving GOOD comments on the top 9 posts in each hashtag! Also, pick a few hashtags and just go down the recent posts and leave comments on what grabs your attention, entertains you, things you can relate to, etc.
Step 6: When more people start engaging on your posts, try to respond to their comments within an hour or two!
The key to all of these is going to be leaving GOOD comments that stand out, offer value and aren't boring. DON'T just write "Great post" or "love this" that is stupid and a waste of a comment... might as well not have even left the comment.
Thanks for the support as usual guys and if you wanna go show some love over on the Instagram or Snapchat, the username is @profitingtools for both of those!