Snapchat defiantly challenges us and our marketing creativity when it comes to running a business account on their platform.
No search feature really for accounts like the powerful ones on Facebook or Instagram, no hashtags to find your account ore anything of that sort. And on one of the most powerful marketing and social media platforms out there. they make it a challenge but if you figure out how to crack the code you can reap the benefits like many online marketing mentors are doing.
People like Kylie Jenner, Tai Lopez, Gary Vaynerchuk and even smaller business owners have found out how to crack the code to growing their Snapchat following FAST! While we might not be able to grow at the rate that they are able to, we can defiantly learn from some of their lessons and start applying them in our own business!
Don't forget about this powerful platform in business, no longer is this just an app to send random pictures to your friends. It can be one of the most powerful marketing platforms when used right.
How Snapchat Can Be Used For Business
With over 178 million active daily users on Snapchat there is no doubting the power of this app for communication and even marketing! Snapchat can be one of the best ways to sell if you learn how to promote your business on Snapchat!
Snapchat allows you to give a more "behind the scenes" or personal aspect to your business and brand by having you post short video clips or photos throughout the day for your followers to see. Usually they are more towards entertainment and help you engage on a more personal level with your audience!
This means that you now have a platform to develop the voice for your brand, build trust with your customers by giving a voice to your brand and ultimately increase your awareness and sales!
Snapchat also has some pretty dope features they can offer brands such as the power to put a link into your snapchat so that all the person viewing has to do is swipe up and then BOOM! They are then on your website or checking out your product.
There's few other platforms that allow you to swipe up and visit an account or website right from the piece of content itself, unless you happen to have enough Instagram followers to "unlock" this feature on Instagram stories!
The only problem there is with this feature is that in order for people to swipe up, they have to be able to see your story first and the only way for them to do that is to be your friend. And with there being no search feature... it ca be a struggle for people to add you, or even find you on Snapchat!
The one thing you can't do on Snapchat, like you can on Instagram, is create a Snapchat business account. But that is just a minor thing that doesn't matter in the log run if you look at the upside of using Snapchat in Business!
We have studied some of the larger accounts and found ways to improve and grow your Snapchat audience though so I though I would share some with you and show you how to get snapchat followers for business!
Who Has The Most Snapchat Followers? And How?
Before diving into these strategies, I just wanted to highlight some of my favorite Snapchat accounts and the Snapchat accounts with the largest followings and have shown the power that Snapchat can have in a marketing plan!
Of course Tai Lopez was going to make an appearance on this blog posts just for the simple fact that he has close to mastered the art of Snapchat marketing and growing on Snapchat!
He runs daily giveaways, business lessons and book advice from his now famous Snapchat. He has grown a massive following on the platform, something that very few have done and he has a handful of lessons to teach us from someone who was relatively "normal" and not a celebrity personality when he started his Snapchat like some of the other big Snapchat accounts like Kylie Jenner and Dj Khaled!
Coming out of nowhere was DJ Kahled after being relatively quiet for years, he come back bigger then ever when he opened his Snapchat stories to the public. It no doubt had a large impact on his career, allowing him to get his voice out there and even getting him many brand deals!
His Snapchat focused on inspiring the younger generation and he did much more than that, he created a whole movement and brand around himself and his family. More music and more attention came from this power move by DJ Khaled and that is why he is one of the biggest names on Snapchat now!
Kylie Jenner, 20 years old an creating a brand around herself worth over $420 million thanks to the help of social media.... especially Snapchat! Doesn't get more powerful then that, this is someone who has come probably as close as you can to mastering Snapchat and the platform that can work wonders!
By posting snaps of her lifestyle, others found that they wanted to follow because she was living the "dream life" of many, at least from the outside and she stated to build a brand around that. She found what she could do to stand out and focused solely on that. And it is working very well for her as she has grown one of the largest followings on Snapchat. When people ask who has the largest Snapchat following, Kylie is generally my first answer!
With exclusive content and an inside look at the "behind the scenes" of her life.. her Snapchat was booming and then she started rolling out her cosmetics lines using the power of social media and the results were amazing. Thanks to features on Snapchat, such as the ability to add a link to her store that people can swipe up and visit, she was able to get hundreds of thousands of visits to her website in hours or even a matter of minutes, thanks to her large following!
Even though we may not be a celebrity personality, or at least not yet, we can still learn and apply the marketing lessons that these people used to grow their Snapchat audiences, to our own businesses and snapchats!
This is the advice and lessons you need to start growing on Snapchat and bringing your business to the next level!
Create Exclusive Snapchat Content
Hands down of of the best lessons on Snapchat, it includes cross promotion and doesn't require that big of an audience on other platforms!
Unlike other cross promotion techniques that work for promoting your Snapchat, like posting your Snapchat username on your Instgram story, on Twitter, putting up your Snapcode on your profile, etc... offering exclusive content on your Snapchat, that your followers can't get anywhere else, gives them a reason to go follow you on Snapchat.
Just like Tai Lopez does with giveaways that are only on his Snapchat, this is exclusive content that you can get only on his Snapchat and gives people a reason to go and add him, in hopes of winning a giveaway!
If you run a giveaway it doesn't have to cost a whole ton of money and give away things like $100 or an iPad, like Tai Lopez does, it can be simple and easy like a product or service from your business or even some things you don't use anymore like a pair of sunglasses (it works better if the products/ services fit your brand though).
People love exclusive content, becasue it makes them feel like they are getting content that nobody else is and it doesn't even have to be a giveaway! Exclusive content can also be things like book reviews, team introductions, stories or pretty much anything of value that you aren't offering anywhere else!
It has to be of value to your audience though or it doesn't give them a good reason to go and follow you!
How To Promote Snapchat On Instagram and Facebook
Yes, the paid approach to Snapchat, or it doesn't have to be if you have a decently large following on any platform. Essentially you are creating an ad for your Snapchat that includes your Snapcode and then promoting it with a few different strategies I will go over below!
The first way, is to simply put your Snapcode and username in the bio of your other social media accounts as well as in posts of those accounts as well.
For example, you could create a post with multiple images on Instagram where the first on is a piece of exclusive content from your Snapchat and then the next is your snapcode. This allows your followers to see the value of following you on Snapchat as well as gives them a way to follow you (through the snapcode).
This is one of the most important ways to promote your Snapchat on Instagram.
It is pretty much the same strategy when you pay for promotions, create a multiple image post or even just a post with your snapcode and then a caption explaining the value of following you. Then you can send the post to influencers, who you pay to promote your ad on their page, or use the advertising tools on Instagram or Facebook to promote this ad.
In my experience, working with influencers is a more effective way since they have a relationship with their audience and their audience trusts what they are saying... rather than just throwing up a random ad someone in your niche might scroll past on Insagram or Facebook!
How To Get People To Add You On Snapchat
This one ties into the other two lessons quite well because if you aren't actually posting content that people want to see on your Snapchat then what is the point of them to follow you?
There is no reason they will follow you if you aren't providing them real content. Don't just sit on snap and promote your business all day, nobody gives a shit... create a brand and voice around your brand. That is what the platform is for!
But, don't get me wrong, Snapchat can be a great place to promote your business as well!
Tai Lopez, Kylie Jenner and DJ Khaled are great examples of this, they are giving people what they want to see and they are growing and finding success on Snapchat! All with their own personalities and voice behind the brands they have created on the platform.
Tai Lopez gives his business knowledge, giveaways and more, that provides us with a reason to follow him.
Kylie Jenner provides entertainment for us, through her looks as well as her lifestyle. It is something that people want to live like and that keeps them coming back to her Snapchat.
And DJ Khalid also provides us motivation for the dream life and stories that keep us coming back to his Snapchat. They have all found their voice on the platform and now it is time for you to find your voice!
How To Get People To Add You On Snapchat: Just Ask!
Yes it is simple, yet an effective way to grow your Snapchat audience fast.
This is a great way to start building your following on Snapchat.... as your followers, friends and family to add you on snap! Then once you start building more of a following, ask your followers on Snapchat to share your snaps and profile wit their friends to have them add you!
It really works to get started, you never know how many people actually want to hear what you have to say.... so ask them to follow and find out!
I hope I was able to share some good advice on growing your snapchat followers that is hard to master! Try out some of the strategies here and let me know what you think of them, they work great for me and know they have potential to do the same for you!
Thanks for the support!