Relationships, sales leads and collaborations.. all through the power of sales leads.
But there is no search feature so how exactly can you grow on Snapchat?
Well there is multiple ways we can go over with you, especially the tools that can help you be found as well! We are going to help you start growing on Snapchat one friend at a time, so lets get started!
How Snapchat Can Be Used In Business
Thought we should cover the importance of Snapchat in business as it is not as obvious as the other social media platforms such as Instagram, Facebook and Twitter, since there is no search feature or a place to link out to your website. Even though it is not obvious, this is a very important social media platform for your business!
Snapchat kind of works at the larger picture level that many people don't see because the returns are not seen right away but rather over time and many people just don't look at business from the bigger picture.
Snapchat works in the relationship field--creating relationships that build trust, helping your customers 1 on 1, answering questions and ultimately just doing things that eventually can lead to more leads and sales for your business.
It is super easy to connect with your audience and build relationships on Snaphat as they allow you to quickly respond to any questions your customers may have or even just talk with them to build a relationship.
These tasks help to build trust and people buy from who they trust.. so start building those relationships because trust is earned. Can't expect to put out a random ad and have people buy when they have no idea who you are or have no reason to trust you.
Snapchat can change that.
How To Grow On Snapchat
Alright the great question now, how exactly do we grow and get found without the search feature on Snapchat? We will start with the most simple and straight forward way and hen move on from there!
First, since Snapchat has no search feature on the app we will have o look outside the app. The first way we have found that work is to promote your Snapchat username and Snapcode with your following s on other social media platforms, especially on Instagram, Facebook and Twitter. This allows you to really expand your reach with Snapchat as you are able to reach your audience on every platform and get great impressions for your Snapcode.
If you don't know where to find your Snapcode, it is the yellow square you can see and download when you swipe down! Making it easier than even for others to add you since all they have to do is screenshot the code and then click on add friend by Snapcode!
The top ways we found to promote on these platforms is on Instagram stories, Facebook Pages and even Twitter posts. These are where the most views and impressions are and they also make it easy to screenshot or save the picture of your Snapcode so others can add you.
The next way is actually our favorite way which is through an app called Ghost Codes. This is like the search feature that Snapchat has never incorporated as it is a collection of thousands of Snapcodes that you can download and add as a friend to start talking to them. Plus it is organized by hobbies, interests, etc so you now the type of person you are adding, to say see if they fit your target market, if you are running a business.
Ghost Codes is free to download and a priceless app. It has allowed us to create countless relationships with customers and generate many leads through the friends we have added! This is a necessary tool to have if you have a Snapchat account, especially a business Snapchat account.
The final way we are going to show you have to grow on Snapchat is through just general collaborations. After adding friends with similar interests through Ghost Codes, we find the ones we have the most in common with and have built a solid relationship with and collaborate with them to do a shout out on their story and a shout out on our story for them. This helps us get seen by their snap viewers and then they can get seen by ours... pretty self explanatory.
Hope that this article helped you learn some on how to grow your Snapchat account! Especially the part on the Ghost Codes as many don't know about it but it is so essential for growing on Snapchat as a personal page and a brand/ business!