No longer are the days of constantly pushing people to buy your stuff, rude sales people and horrible customer service. Heck, even traditional media such as billboards, TV and radio are dying away, even though the price is still rising for them which just blows our mind. Even Google Adwords and online advertising, that is not on social media, is not seeing the rate of return that they were getting. These forms of advertising and sales practices are long on their way as they are just not getting the return on investment like they used to get.
Welcome to the new age of marketing though, and for those of you looking to step up your marketing game, this is just what you need. The new game of marketing is called leverage the hell out of social media and focus on the customers experience and your relationship with them. Social media has long passed traditional marketing and even some online marketing because it puts your ads in front of the people who want to see it and who are looking for it, not like any of the traditional forms where they just target everybody. Social media allows us to target specific people within our niche with the help of influencers with large followings and powerful tools on their platforms, such as Facebook Ads.
The Next part of this equation is the experience that your customer has when they interact both in store, online or on your social media page. You want to manage your customer relationships as you were a small town business owner where every interaction could mean the livelyhood of your business. Try making sure that every interaction your customer has in any area of your business both follows the brand values you have and the new ways to market. Treat each person that you interact with as if they have a following of millions of people who believe anything they say, because they might you never know. Imagine if thy did and that person said something negative about your business, not good, but what about if they said something positive? They could help you grow your business 10x! Give every customer you come in contact with such a good experience that they are forced to tell their friends and grow your word of mouth marketing. That is the new game of marketing.
Here Is The Book To Help You Learn To Market Successfully:
The Thank You Economy, by Gary Vaynerchuk, takes us step by step through exactly what this new form of marketing is and how to start implementing the practices into our business. Many other business books just operate around the concept of theory, like "this works in theory," and don't give you the applicable knowledge that The Thank You Economy does.
How This Marketing Book Will Impact Your 2017
As you maybe have seen across our social media on our Facebook, our Twitter or our Instagram, we have been calling The Thank You Economy the book of the beginning of 2017. This book is not as new as some of Gary's other books but it shares some of the best lessons we can learn and start to implement at the beginning of this year. Learn to adapt and start the year off right becasue it is stil early.
A major talking point between some of our favorite mentors, such as Andy Frisella and Gary Vaynerchuk is the topic of customer experience and how it is the most important driving force to your success. Sure, you may be able to drive the one time sale by running Facebook Ads, but will that really be a lasting income stream? How about you focus on creating an experience that is so good that the customer will buy the products or services you have from you and only you. This is essential becaase not only will you improve the lifetime value of your customer but also help you improve your relationships with them so they go out and tell their friends.
Through the tactics in this book, you will be able to start focusing on customer experience, relationships and value, rather than just selling the products. As Gary Vaynerchuk says "you want to look at yourself as a media company offering valu first and then as a company that sells whatever you are selling." Then, with the new knowledge you have on successfully marketing you will be able to start implementing this on some of the fastest growing platforms such as Instagram, Snapchat and through Facebook ads.
How To Implement What You Learn Into Your Actual Business
We touched on this above but one of they keys to our success is not just consuming content about success and never doing anything with that knowledge other than knowing it, is to actually start taking action on what you learn. So many people have the dreams so they start to learn but then that's all they do because they get too scared to start, and end up living average lives.
We can't accept an average life and neither should you so that is why we are helping you implement the Thank You Economy into your own business.
The Thank You Economy is all about focusing on customer experince in your business and putting their needs above your own. The best way to do just that is through your customer service and through the contnet you create. The main platforms you will be using for that is both your website and social media.
We can start with implementing customer experince on your website through how easy it is for people to find the valuable contnet they are looking for to solve their problems, wether that be your blog or your bsuiness services. Ideally, you would mak this content no more that two to three clicks away from any page to help the customers easily get there and then one more click away to order to product or service. This as well as having constant customer serivce, fast responses and great experience will help them share with their friends.
Next, the main place you can start to implement the advice in this book is on social media, which should be no surprise as Gary Vaynerchuk is a social media guru. Every interaction with your business relates to your customer experince, even if it is just a little comment, so start creating an experice throuhg every iteraction that will make them go and tell their friends.
Content is also the most relevant thing on social media and this books shows us that maing valuable content is key to our success. We can't just be selling all the time on our social media, we have to put out content that is valuable, about your niche, and will create loyalty with customers. The best platforms are Snapchat, YouTube, Instagram, Facebook and Twitter to execute that.
The Top Advice and Quotes From The Thank You Economy
"At It score, social media requires that business leaders start thinking like small town shop owners."
"If you have already experimented with social media and it didn't work, there are only two possible reasons: your product or service isn't any good, or you're doing it all wrong."
-Luckily you can learn how to do it all right with the help of The Thank You Economy >>
"Social media's arrival was simply a catalyst for a revolution that was already brewing in the minds of consumers sick to death of feeling isolated, unappreciated and ignored."
"When faced with two equal choices, people often buy one for no other reason than they associate one choice with someone they know."
"A strategy of usually out-shines tactics, but when used with the right intent, tactics can help a brand achieve greatness."
We Hope You Look Into The Thank You Economy and Step Up Your Marketing Game This Year, We Don't Have Time To Wait Another Year...