Do You Understand the Power of Internal Marketing Yet?
So I was listening to this podcast the other day called Short Story Long, hosted by the founder of the Young and Reckless Clothing Company, and it really put into words perfectly what I had been thinking about and working on for a while now. (check out the podcast here)
The guest on the episode was Trevor Moawad who happens to be one of the top brain coaches and trainers in professional sports, yes that really is a thing.
What exactly were they talking about?
Marketing, yes marketing.
But not the marketing you would think of such as ads you see on Instagram, instead this was what they called "internal marketing."
How you market to yourself, specifically how you market who you are and what you believe to yourself.
This has been a large focus of mine over the past months as I have been trying to refine my "inner dialogue" and I was really drawn to this podcast.
Let me tell you some more about marketing to yourself and hope you can actually start doing so.
If you are new to the blog, thanks for stopping by! With MMNTM (mo-men-tum) my goal is to help you level up your mind and mindset with effective "workouts." Much like you would train your body, this is the gym for your mindset, everything from your happiness and mental clarity to mental discipline and productivity. These are the things that have helped me the most and I love sharing them with you daily on yourmmntm.com/blog so be sure to stop out daily!
Now let's get back to what you started reading for.
A Quick Glimpse At What to Expect
Internal vs. External Marketing
I'm sure you already know what external marketing is.
Billboards, radio ads, ads on your Facebook or Instagram feeds, brand deals, etc.
That is marketing to most people, right?
Well, that is one form of marketing, definitely not my favorite form of marketing though as this is known as "external marketing" or marketing coming from outside your body (I'll explain in a minute) with the goal for you to believe and then take action on something that others want you to believe and act on.
What's my favorite type of marketing though?
Internal marketing and it is very fundamentally similar to external marketing, here's how...
Internal marketing is how you are marketing yourself to yourself, essentially it is your inner voice.
Including everything from how you talk to yourself when you face a challenge to the beliefs that you hold and follow each day. This is what guides your actions on a day to day basis and can help you significantly or it can also negatively impact your life, which I will talk about later.
It is relatively similar to external marketing in the fact that internal marketing also leads you to believe something, this time about yourself though, and then take action based around that belief.
The Importance of Internal Marketing
And why nobody is doing it...
Even though meditation, mindset work, brain training, developing your inner voice, etc is essential and actually starting to get more "mainstream" along with personal development, a lot of people still see personal development as "hippy shit" and stuff that "normal people" don't do.
This couldn't be further from the truth as many of the top CEO's and even professional atheletes focus on this on a day to day basis.
Nobody is working on their inner dialogue because of the stigma attached to it that is slowly being broken, so this is definitely the time to take advantage of this and get ahead of your peers.
Why is internal marketing so important though?
Because it guides your actions and your actions lead to your results.
Just think about it, if you constantly have a negative mindset and don't believe you can achieve anything and that major achievements are for "other people," then you are never going to take the action required to do anything more than just dream about your goals.
This is why so many people get stuck in a "cycle" of negative things coming into their life, because they are constantly telling themselves that they are not good enough or believing that people should feel bad for them.
This leads to actions that confirm that inner dialogue and a you can imagine, leads to results that are not ideal.
Let's flip that around now, instead look at atheletes who hire these types of brain trainers in order to fully develop their inner dialogue so that they can believe in their abilities and continue to operate at their highest level.
When you mix you internal marketing with your skills, that is when you become dangerous.
What Everyone is Doing Wrong Inside Their Heads
Yes, there's a wrong way to think.
They are doing exactly what everyone else is doing, what they have been surrounded by and what is easy.
And for most of us, this includes a lot of complaining and negative self talk.
Unless you were raised with some woke parents, happened to fall in a very positive social circle or have developed your internal marketing on your own already, you probably fall in this boat.
Our bodies and minds are conditioned to gravitate towards what is easy and when you are around people that are complaining (which is a good number of people in the world) then you are likely just going to join them as that is easier than "going against the grain."
The problem with this is that it starts to train our minds to think in a negative light and then if we are exposed to this long enough, we start to believe more of the negative things than the positive and create almost a negative viewpoint on the world, even if this is not your intention.
This can lead to lack of action because "success is what other people have, not me" or even just less happiness in your day to day life.
This is exactly why we need to start focusing on how we are marketing ourselves to ourselves, because if we are seeing the world and ourself in a negative light, we are going to start believing that and it will impact the actions we take.
Why We Need to Change This
You don't want to keep hurting your results and happiness do you?
I'll keep this section short and simple so we can get to the taking action part of the post...
Why would you want to impact your results and happiness?
Why would you want to go around feeling like the world is against you, that nothing ever works out for you and that you can never achieve anything?
You would never want that, so why are we speaking that into existence?
Change the way you market to yourself and start to see more results in your life in everything from your work to even your happiness as you go about your day.
There is something powerful about letting go of those negative beliefs about yourself and going all in on positive thinking, or at least "neutral thinking" like Trevor talks about in the podcast.
Check this Podcast Episode Out
If you have yet to listen to the podcast, here is your chance so that you can really get the most out of the mind workout below!
Click here to listen to the podcast for free >>
How to Actually Start Changing
Almost every day I will sum up the blog in some mental "workouts, which are essentially going to help you train your mind, much like you would train your body at the gym.
Because that is what MMNTM is all about, workouts for your mind. Much like you would train your body at the gym, this is like your mind's gym.
Your mindset is the foundation to the rest of your life so why would you not be training and improving that as well?
Exercise #1: Wish Happiness to 3 Random People
Reps: 1x per hour
Duration: All Day
Notes: Start doing the simple act of wishing three people happiness, either out loud or in your head, as you think about them each day. This can be family, friends, lovers or even just random people.
Exercise #2: Positive Affirmations
Reps: 1x in Morning and 1x at Night
Duration: Spend 5-10 minutes each session overcoming your negative thoughts by replacing them with positive ones. I like to reply situations from the day and paint them in a positive light if they were previously negative and draining to me.
Exercise #3: Gratitude Journal
Reps: 1x per day
Duration: 5 minutes
Notes: Spend time in the morning, when you walk up, going over what you are grateful for. Try this for a few weeks without repeating anything twice, it gets pretty challenging, yet rewarding.
Exercise #4: Get the Right Environment
Duration: All Day
Notes: Try only listening to positive podcasts, cut out the negative news, read positive books and articles and try to limit the amount of negativity you are exposed to on a daily basis.
Exercise #5: Meditate
Reps: 2x per day (morning and night)
Duration 15-30 minutes each
And just like that another day in the gym at yourmmntm.com/blog has come to an end. If you really enjoyed the article all I ask is that you bring one friend back tomorrow for the blog, let them know anbout MMNTM! Thanks again for stopping out and I look forward to seeing you all again tomorrow.
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