I'm sure you have gotten those messages from people you used to go to high school with trying to sell you some product that you know nothing about and likely they barely know that much about and it really is just super annoying.
It's super sad that the world of network marketing has turned to this because from what I see it is a perfectly good side hustle that is easy to start as it really is no cost to you other than some time.
You don't have to create a product or service or brand that nobody knows. Instead they give you a proven product (if you do your research) and all you have to do is start developing some more sales skills.
This somehow turned into trying to sell all of your friends and family on this product or service annoying them and likely not getting many sales. This not only results in not many sales it can also strain relationships with people if you don't talk to them much and then all of the sudden show up and think they are going to buy from you.
Even though people have good intentions when they slide into your direct messages with these products, it is actually all about them and they are offering no up front value other than some words.
Don't strain your relationships and give up on a perfectly good side hustle when executed correctly, try a different approach that will take some more time but it will pay off 10x in the end. Stick around and I'll show you my ideas.
I also wanted to say I am not part of any network marketing programs but I was just sick of getting messages, and hearing about people getting messages, from old people from high school about everything from protein shakes to other wellness products when I haven't talked to these people in forever. Especially when I have a few old personal trainers that actually took the right approach and added value up front before selling these products and it has paid them very well over the last 5 years.
Positives About Network Marketing Programs
Learn skills on top of some extra money.
Contrary to popular belief, not everything is bad about these network marketing programs, they just got a bad wrap because of all of the people who fail to put in the work yet expect that they are going to make millions, then when they don't they are pissed.
It is actually a pretty good side hustle that can teach you skills and strategies as well as increase your income, without all the risk of starting your own business.
If you do your research correctly and find a product you have tried and believe in, they already have a proven product and brand that is trusted so you don't have to create your own product or service. This allows you to focus more on just adding value and selling more products, two life long skills.
Depending on your goals, this could be a long term or just a short term side hustle that will build skills and act as a stepping stone to that next business or side hustle. Much like reselling can teach you skills when you have no idea where to start (read more about that here >>).
Finally, startup costs are very low, sometimes even free if you are just in an affiliate program and trying to ell through your link. This allows you to get started with the hard work almost immediately and then you will see if it is something you really enjoy or if you just liked the idea of a side hustle and not the actual work behind it.
Negatives About Network Marketing Programs
There are downsides, as with anything in life.
That being said, there are negatives to network marketing as there are to any job, side hustle or anything in life really.
Where Most People Go Wrong Network Marketing
Way too many people do it wrong, get frustrated and then quit.
Where most people start to go wrong is when they jump into this new network marketing side hustling thinking that they are going to be a millionaire soon and that every one is going to buy from them. This is bad because they aren't bringing any value to anyone other than just trying to sell them and then once they don't start seeing sales in the first month they quit and say it doesn't work.
People looking for quick money never win because they are never focused on actually bringing value and that is what makes you money.
The other major area where people go wrong is when they start spamming all of their high school friends, college friends and their family thinking they are all just going to drop everything and buy this random product just because you told them to.
While you might think you are adding value to their life as telling them to buy this product will "change their life," that s not bringing value up front, you are just selling people on a dream. Selling a dream or solution doesn't work as well as it used to because people see so many ads now that they have become desensitized. Instead, you have to help them first in order to build their trust and then have them buy from you.
Those people are not going to buy from you just because you told them to, so save the time and strained relationships.
How You Should Attack Network Marketing
Start setting yourself apart from every other person who sells the same product.
Instead of going for the cold call or sale where you have no real leads, you are just randomly messaging people hoping they will respond and buy, how about doing something with a way better ROI?
That is offering people value up front in order to get them to trust you and then selling them later down the road. Say you are trying to sell a fitness product from a company, maybe you start a blog or start making videos about other areas in fitness such as health and wellness. Heck, craft a small niche like "health and wellness for school teachers" and then start maiing content around that.
Once people start watching your videos you can add links and stuff at the end in order to buy the fitness product you are trying to sell, or if it is on social media you can tell them to direct message you for more information. Better yet, start an email list where you are able to constantly send them value and then sell them something related to the information you are sending.
This is exactly what my trainers did with the protein products they were selling, they made a gym where they were training people and then included these products as additional things that could greatly improve your workouts there. They sold way more then they would have just trying to email all their friends telling them to buy some protein products.
It might seem like a super simple strategy, and it really is but nobody is doing it! Why? Because they are looking for that quick money and that is never a way to make money. These people will always fail when they are looking for fast results because they don't focus on what really matters, offering value and selling in the long run.
Might as well not even waste your time trying to make quick money, just get an extra job as you will probably make more working at McDonald's than you ever will with a side hustle when you aren't willing to put in the work and expect everything to be "passive income," when you have put no work into it.
Nothing is passive income until you put usually years of work into creating a business that operates as a machine even without you there.
Get Started With A Better Network Marketing Strategy Today
A few simple steps to set yourself up for some success and this can work in any side hustle not just network marketing.
Here are the steps you can follow to start doing network marketing the right way:
Thanks for reading today, I hope you got some value and again I don't network market but I know people who do and just have gotten sick of people cold messaging their friends and family and ruining a perfectly good side hustle. Don't become "that guy."
Have a great rest of your day,
Other Content You Will Enjoy