What is going on guys?!
If you follow us on Instagram, Snapchat, Twitter or Facebook you know that we are in California this week. If Not, We suggest you follow us on them :) @profitingtools is our handle on all social media!
On our flight over here from the Midwest, I read a book called Permission Marketing by Seth Godin and liked it enough that we thought we should share it with all of you! So Enjoy!!
What Is Permission Marketing?
Permission marketing is not just any marketing book, it is one that focuses on what works in the long run in the marketing game, rather than just selling more product quicker. And it is our favorite book we have read this year!
The marketing game has changed, we can't just throw up some magazine, TV, radio ads and call it good as we watch the profits flow in.
Heck even online the game has changed with banner ads and pop up ads working less and less as we speak.
Want to know why these aren't working? Because they interrupt what we are doing and with so little time now a days, anything that interrupts us we don't even bother with anymore.
That means companies are wasting millions of dollars on ads that people aren't even seeing because they just close them or forget them when they see it.
Well what is working then? Customer relationships and permission marketing is working, that's what. And that is the focus of Seth Godin's book Permission Marketing!
The new game of marketing focuses on putting ads in places that don't disrupt the day to day lives of those we are trying to attract, rather putting them in places such as social media that are incorporated into their lives already.
Why do we think brands pay so much to put their logos on sports jerseys?
Because they get easy marketing in a place that doesn't interrupt the time of others.
Then once we get the people we want to our websites or business the next step that Permission Marketing talks about is building the relationship with the customer to eventually get their permission to sell.
Relationships are everything in this day and age and when we nurture them to a point that allows us to get permission to sell, that is the most valuable asset we can create.
Our Favorite Part of Seth Godin's Book: Permission