The New Snapchat Update, How To Use It For Business

It's finally almost here, the search feature on Snapchat that allows us to find other accounts much like Instagram does!

The search allows us to find related accounts and connect with them to help grow both our followings and relationships so we can start to get to know customers on a new level.

We just wanted to hit on this new update and explain how it can help in business and he future if they decide to add onto this feature on Snapchat...

Snapchat helps give us the personal experience that creates relationships with our customers. We need to be on this platform and you will see why..

What's In The New Update?

From an updated search feature to limitless snaps and group stories!

This new update expands on some older features and then adds some new ones as well. We will start off with the search feature that they have recently added and then updates over the past month.

Now, with the new update, is a more advanced search feature where it allows us to search locations and see the snap stories from those locations. This allow us to see users in those areas,
what they are doing and even add them as a friend to start connecting with them!

The search feature also allow you to search keywords and usernames to see who  relates to your specific niche and add hem as your friend.

Next, they have added new types of stories from group stories to specific community and location stories. These allow you to create stories that only the certain group can see or even only people within a certain radius of the location that you set.

Some pretty cool updates, but how can we use them for business...

How To Use Snapchat For Business

This new update provides many opportunities for all of us entrepreneurs and business owners to get the attentions and create the relationships we need. These relationships help us stand out by focusing on customer experience rather than just marketing and trying to sell to them all of the time!

Starting out with the search feature, that can be used along with the Ghost Codes app, to now find other accounts related to yours and add them as a friend. This allows you to snap them and connect for either collaborations, business relationships or even on a customer level.

Also on the new search feature is a story search where you can see stories related to a certain location as well as a certain keyword. Now you have to get on those stories to be noticed, how do you do that?

Creating the stories is how you get on there, as well as using the right keywords. This is the last major feature of the recent update and it allows you to create public and private stories with friends or just through a location and keyword that you set.

For using the private group stories this is perfect for your business if you are sending many updates at once or if you are trying to only allow certain people in your audience to see the story. This can allow for more targeted, niche specific stories and that can build relationships and even sell better!

Next for the public stories, you can pick a location around you for your business and then post on it throughout the days so it shows up on anyone's story around you when they search or it shows up when someone searches your keyword so you get more attention and more Snapchat views!

Snapchat is an essential platform to be on as it gets attention ad build personal experinces like no other app. Get on it and use it if you are not already!

Have a great rest of the day,
​Taylor