Yes, you read that right.
Probably the most underrated thing when it comes to business even though it should be at the top of everyone's to-do or to work on list!
This one thing can single handedly bring you more leads, more sales and put more money int your pocket when you start to focus on it.
This one thing can also be very cost effective or even FREE if you play your cards right...
And guess what?
It is not a marketing or sales strategy like you are thinking it is. It is much bigger picture than that, which is why we need to open up our minds and start focusing on it!
Attention In Your Business
Yes, the thing you need to be focusing on is getting more attention to your business.
So, I guess it is kind of a marketing strategy but a more bigger picture one.
Because gaining attention isn't just to sell products, it is to build a community around a larger purpose that your brand stands for!
When you start creating this community you are able to build trust in the people that follow you and people buy from who they trust.
Attention is like the oxygen in your business, because without it nobody will know who you are and therefore you won't be able to sell any products or services.
It's not because your product or service isn't good, it's that nobody has heard of you. Even if you had the best product ever, if nobody knows about it you won't sell any. It's simple business!
That is why I have recently switch to trying to get as much attention to the business as possible becuase that is what will sell in the long term.
Play the long term game because that is the game that wins!
How To Get More Attention To Your Business
One of the best ways to get attention to your business, and the one that I am going to focus on is both easy to do and free!
This method is through social media, and what better way because social media is where most people spend a lot of their time!
On social media, Instagram is one of my favorite platforms to leverage as it has a large and engaged user base!
Instagram allows you to direct message accounts which gives us the potnetial to work with and connect with similar accounts in your niche! This is how I recommend increasing your attention online!
Direct message these similar accounts and see if they want to feature your page for either a feature on your page or even something you can offer them such as a free product or service.
This way their followers will see you and you will start to be known across your niche when you keep popping up on all of these similar pages!
Offer value to them through a free product or service when you reach out asking for their promotion, otherwise there is a high probability they will turn you down since they aren't getting anything out of the deal!
Now it is going to be up to you to take action and start growing your online attention. That is they key to success. You can't just create a social media account and sit back to gain followers or let the money roll in. You have to put in the work to create an engaged community!
Hope you enjoyed this and are taking action towards growing the attention to your business or brand as we speak!