The Things They Don't Teach You About Internet Marketing (Part 2)

7/22/2018

There are so many "strategies" out there for internet marketing and to be honest, most of them actually work.

The thing is that they are only giving you half of what you need to know in order to make these marketing strategies work.

Without these things that I am going to talk about in this blog, the results you will see through internet marketing might be sub-par or discouraging, as they were for me for the LONGEST time!

These things are what they DON'T teach you, but are actually more important to understand than the strategies for internet marketing themselves.

Marketing strategies change year to year, based on what is and isn't working. Consumer buying habits and the psychology behind why people buy don't change though.

That is the focus of this article, the continuation of my first article on the same topic, and you can read that by CLICKING HERE >>

So, I hope you enjoy and start putting to use these strategies as they will make or break your marketing game!

What They Don't Teach You About Internet Marketing Part 1
(Overview)

If you have the time, I would REALLY recommend reading the first half of the article first, so that you fully understand what I am teaching you and why!

You can do that by clicking this link >>

For those of you who are in a hurry and don't have time to read the first article right now, before jumping into part 2 of what they don't teach you about internet marketing, here is a quick overview of the main points.

(if you want to really understand them and start implementing them, I highly recommend reading the article though)

The first thing that I covered in part one was understanding that the best ads, or even just the best content, is content that educates the consumer or entertains them.

Educate them in your niche or on how your product/ service will solve their problems and entertain them at the same time by always doing something to make them smile!

When you combine both of these, that is when the magic happens!

The next thing I cover is to focus on the benefits of your product or service. To do this you can start off by explaining the problems they likely have and the solutions you can offer them or how you can get rid of those problems.

Finally, I talked about WHY, why should they trust you and why your product works.

Anyone can say that their product is the best in the niche, but WHY is it? Does it make their life easier, more systematic, how does it solve their biggest problem.

Don't forget to explain why your product or service works, what makes yours different then the other ones out there ? Do you have better tested strategies or do you have higher quality materials?

If you are interested in diving deeper into these main topics and understanding the importance of buyers psychology, CLICK HERE TO READ THE ARTICLE >>

Using Scarcity the RIGHT WAY

I would almost want to put money on the fact that you have heard a million times to use scarcity in your marketing.

"Tell them there are only 3 left and it will make them want to buy faster."

That is true, to a certain degree.

Scarcity marketing used to work a lot better before everyone started to use it and people started to realize that most of the time they were lying to you.

Haven't you ever tried to refresh the page one of those countdown pages where they are counting down until you can't get the product or service? Half the time the timer just restarts back where it was, which means it will never reach zero. Meaning it really isn't scarce but they want you to think that it is!

Rather than just saying something is limited, when you actually give a reason to why it is limited, such as "only so many people can know these strategies before it will stop getting the same results, that is why I'm limiting the downloads of this course."

Another example would be that "there are only going to be 3000 copies of the book printable at this time so the orders are capped at 3000."

When you add that extra "why" to the scarcity, it allows the consumer to see why it is scarce and justify that they need to ACTUALLY buy it soon.

Telling YOUR Story

Who do people buy from? People they trust...

That is why these consumer trends, such as fidget spinners, do so well... because people start seeing all of their friends with them and trust that it is a good purchase.

How do you correlate this to business though?

You have to start telling YOUR story, sharing more about you and my you are doing what you are doing.

This helps people understand you on a personal level if you include interests, hobbies, and just general information about you and your skills.

When people know you better, they are less resistant to buying from you, that is why the biggest influencers on Instagram or YouTube don't have a problem selling anything, because they are trusted by their audience.

Start telling YOUR story, documenting what you are doing on a day to day basis and that is how you are going to start building trust.

Simplify Your Benefits

First question I should be asking in this section is do you know what problem your product or service is actually solving? Is it even solving a problem at all (you might wanna rethink what you are doing if the answer was no).

Once you figure out how your product or service benefits/ solves the consumers problem, you have to figure out how to simplify it into terms that are easy to understand so that they can relate to it and want to buy.

You want to make their choice easy by explaining the benefits so good that they see the value your product brings as even greater to them then the value of the amount of money they are paying for it.

Simplify your benefits into easy to understand and relate able terms and phrases.

Create a Common Enemy

You bond the most with those friends that have a common dislike to another person, say someone you graduated high school with... you can't really argue that because most friend groups have at least one person that they all have a common disliking for.

This works the same way in business. Your customer can relate to you better and are more likely to buy when you both have a common disliking for something and YOU know how to leverage that.

Lucky for you, I'll give you how to leverage it right now!

A great idea is to find a common problems or something a good amount of people dislike, such as a high price for something, and then leverage your product against it.

A great example is in clothing where you could say something along the lines of "Don't you hate when larger companies charge 3x more for a logo on the shirt?" This helps to establish the common enemy and then you can go on and explain how it doesn't have to be that way thanks to your product!

BONUS: The Power of Controversy

Any big YouTube watchers reading this right now? Well, if you are you should know all about this buyers psychology tip, as many YouTubers use this when creating videos.

YouTubers will put a controversial title on their videos or they will have a controversial topic, such as "Is college worth it?" and then the people who agree are going to click because they want to hear what will justify their beliefs and the people who disagree will click on it as well so that they can argue and think how they are all wrong.

The only difference between YouTubers doing this and how you can market your business is that the viewer on YouTube is the "customer," and not someone who is paying!

This is a great way to get attention as both people who agree and disagree will consume the content!

Hey, thanks a ton for the support as usual guys! Look forward to talking with you all in the comments if you have any questions or see ya in the next blog post!

Thanks,
Taylor

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