Why Not Take Advantage of One of The Most Powerful Features on Instagram?
The Snapchat killing feature was dropped a few years ago on Instagram and it has widely become one of the most used parts of the platform, probably the most used feature right behind the newsfeed!
Yet, it seems that a ton of people are just spamming their stories and not using them correctly.
Why would people want to watch your story if its 5 minutes long everyday and offers no value to someone.
Let's be honest, you wouldn't watch it either if it wasn't your account, so why do you expect other people to watch it?
How about we learn to use Instagram Stories the right way so that we can start to use it to our advantage and increase attention to our account and even increase sales!
Sounds good right? I know....
What Most People Do Wrong
I'm gonna be honest, most stories I watch from "brands" or "businesses" on Instagram, absolutely SUCK!
They understand the concept that they need to use the story, but they don't understand HOW to use it. This just leads to a ton of random stories that mean nothing to anyone and give no context to anybody.
I see a ton of people posting about them in the gym and then that leads to them "working" at a computer and then telling you to go check out their website or new post... absolutely no context... and why would I go check out anything on your account if you haven't gave me any value yet?!
Don't get me wrong, I used to do the same thing and get very poor results! Then I started having a purpose and a structure behind the story and that has made ALL the difference!
Better engagement, more click to the profile and more people I an help and create relationships with, all through Instagram stories.
When you use them right and structure them properly, you can actually greatly increase the engagement on your account and get more people to actually act on your call to action!
How To Setup Your Instagram Story
Alright, now what is the proper way to setup your story then in order to get the maximum amount of attention and make it so people want to click all the way through and want to watch your whole
That comes down to how you set up your story and make people want to click further. No matter how good the content in the story is, if you don't grab and keep their attention, they will never see the full story and then never get the full value.
If they don't get the full value then you might miss an opportunity where they tell their friends about your page and in turn, you miss out on growth. You see where I'm going here!?
So, obviously the first story is going to have grab their attention but then also explain what the story is going to be about, so people know WHY to keep tapping and not click away.
That can be tough to do in one story but just keep the text short and don't be afraid if there is a little more text than you would like on the first story!
Next, the middle chunk of your story is going to be the "meat" of your content and this is where you want to share the valuable information and keep them entertained.
Keep them guessing and hinting at what is going to be in the next story if they tap to prevent them from clicking away or exiting out.
Finally that last story or last two stories you are going to post is going to thank them for making it all the way and then have your call to action in it.
The call to action at the end is key because it is after you have given them value or entertained them so they are more likely to follow through with it than if it was at the beginning of the story.
What To Put In Your Instagram Story
Well, I can start off with what NOT to put in your story, how about we do that!
You don't want to put too many stories up, otherwise people get bored of clicking through them all and will just exit out of the story all together.
You also don't want to just put a bunch of random stuff that happens to you throughout the day without any context, because honestly, not many people care that much!
Finally, you don't want to just ask your followers to do something like "swipe up" or "click the link in my bio" all day because then they aren't going to click your story in the future because they know you are just going to be asking them to do something.
What you do want to put in your story, other than what I talked about above, with the beginning post and the call to action, is going to be something of value to people.
This could include lessons you have learned, a story that teaches something, advice, strategies, etc. If you are in the "viral video" niche or just enjoy making funny or entertaining videos. you can also put those in there throughout the day as long as they flow nicely and you keep them all around the same topic.
Finally, for the call to action, you can include anything from having them swipe up to go to a link (if your account is over 10,000 followers you have this feature), having them visit your website, having them share it with a friend or you can even have them go comment on your last post!
The story is a powerful feature that many people don't take the full advantage of for content and instead waste it by just telling people to go check out their last post and nothing else!
Thanks again for the continued support guys, really means a ton to me and I hope you are finding value from the posts! If you are looking for more content like this, throw me a follow over on Instagram by clicking this link right here >>
Have a great rest of your day and thanks again,
CEO, PTM Solutions
--profitingtools is my personal brand--
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