Whenever you Google strategies to grow online or how to better market your business online, there are a ton of basic things that come up on every single website:
"Be on every social media platform."
"Create good content"
"Use Facebook ads"
"Like other posts"
All of these basic things that everyone knows they need to be doing. What they don't tell you is how to actually get people to buy from you and how to run ads that actually work.
Sure you can set up an ad, but do you know what to write or how to get people to click/ watch that ad? Most likely not...
That is what I wanted to bring to your attention and help you find some basic psychology and tips that work for your ads.
To break the trend of showing some basic marketing content and dive deeper into what will ACTUALLY WORK for you!
What THEY Teach You About Online Marketing
They teach you pretty much the basics of what you can learn by spending some time on Google. Pretty simple stuff, important to know, yes, but it isn't life changing stuff.
You have to know how to run ads, best strategies for social media platforms and how to get followers on social media. But what happens when you go one step further and learn about the psychology of why people buy or what you need to include in your content and ads in order to help as many people as possible?
That is when people start to trade their money, which is essentially energy, much like time, for something they see to be more valuable to them (your product or service).
This is how you 10x your results in marketing, no matter who your target customer is!
What I Am Going To Teach You About Online Marketing
I am going to go over some of the most important things to know in terms of psychology of buyers and what they are looking for when they are being sold.
Truth is that people actually don't mind being sold, when it is done right. That is because even though they are giving up their money, they are trading it for something they see as even more valuable.
That has to be your focus when you are marketing and selling something, not "tricking them" into clicking buy, but instead knowing your product or service will bring them much more value than their money will.
Time to change the game of sales and marketing, this isn't about making you money but rather helping as many people as you can.
Do the latter and money will come to you, and much more than if you would have been focused on money.
Educate and Entertain
First thing to understand when starting to market online is you need to be incorporating education into your marketing as well as entertainment.
What do I mean by that?
Well, first you have to focus on educating them on whatever it is that you specialize in, or what your niche is. This helps SHOW them that you are not just talking and you actually know what you are doing.
Many people talk about what they can do but never SHOW any proof that they know what they are saying they know. The more you can show and educate the more they are going to trust you and want to buy from you.
A good example of this would be to send them a few free pieces of content, some free tips you see for their account, etc so that they can see your work or your expertise in the niche before buying your product or service.
The next thing, entertaining, is very simple as you just have to focus on building the relationship and making them smile.
Why do people buy from some YouTube or Instagram Influencers more than they do others?
Because those influencers have built trust with their audience and created that relationship that keeps people coming back to their page.
Make someone laugh, put together a good skit, do whatever you have to do or add whatever you need to to your ads in order to get at least a little entertainment into them!
Focus On The Benefits
Crazy thing that people forget to do, tell people why their product or service is actually going to help them, make their life better or easier.
They are so worried about trying to get the right color on the "buy now" button that they forget that they are actually going to help someone by selling them the product or service.
Why would they buy, just because you are saying they should? If that is your strategy, they aren't going to buy, and that is why your sales are down.
You don't buy any random product that shows up in a Facebook ad, so why do you expect other people to and then get confused when they don't?
Start explaining your product will improve their life in some way.
A great way to do this is by explaining, or even better, showing, how it will solve the 5 biggest problems that they have!
Try this out, it will change your results forever!
WHY What You Are Doing or Why Your Product/ Service Works
Last thing for today, why are they supposed to trust you that this works? Well, that is also your job to show they WHY they should trust you, WHY it is different from other things out there and WHY it works.
Simple ways to do this, first off start with some example of you or people who have used your product/ service and how it worked for them. Show you putting it to use or show you implementing the strategies you are going to teach!
The other thing that is very helpful when showing them "why" is explaining why it works. Why is it different than other things that are out there? Is it the system that makes their life easier? Better quality? Why should they buy from you rather than someone else, who might be cheaper?
Very good things to think about and include when focusing on what to add to your marketing strategy or advertising video for Facebook or social media.
And that's a wrap on this part of the blog, I'll have a follow up blog to this one in a few days, so stay tuned and let me help you dive deeper into online marketing!
Thanks for the support as always and if you feel the need to join the community, @profitingtools on Instagram, drop a follow and some comments!
Other Blogs You Will Enjoy